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About Us

We saw data engineering teams spending most of their time on work that buries them - investigating broken pipelines, tracing issues across systems, stitching context across tools that were never designed to talk to each other. No tool understood the full environment well enough to actually do the work.

So we built one.

Not because the AI wasn't good enough. Because nothing had packaged the environment in a way the AI could actually use. Solve that, and the day-to-day transforms. The engineer stops being the person who holds all the context in their head and starts being the person who decides what the data means, how it flows, and what the organization builds on top of it. The knowledge engineer.

The Founders

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Ido Bronstein

Co-Founder & CEO

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Omri Lifshitz

Co-Founder & CTO

Ido and Omri spent a decade building intelligence systems at scale, and spent most of that time doing work that should have been automated. They built internal tools to solve it. Then they realized every data team running a modern cloud stack was living the same problem.

Upriver is the platform they wished existed.


Our Investors

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Guy Fighel

Board Member, Hetz Venture

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Steve O'Hara

Board Member, Valley Capital Partners

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Lew Cirne

Founder and Former CEO of New Relic

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Abe Gong

Founder and CEO of Great Expectations

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Saar Golde

Chief Data Scientist at Via

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Yotam Segev & Tamar Bar-Ilan

Founders of Cyera

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Moshe Shalev

Co-Founder of Decart AI

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