Cookies Notice

We use in our Website https://www.upriverdata.com (“Website”) cookies and similar files or technologies to automatically collect and store information about your computer, device, and Website usage, in order to improve their performance and enhance your user experience. We use the general term “cookies” in this notice to refer to these technologies and all such similar technologies that collect information automatically when you are using our Website where this notice is posted. You can find out more about cookies and how to control them in the information below.

If you do not accept the use of these cookies, please disable them using the instructions in this cookie notice or by changing your browser settings so that cookies from this Website cannot be placed on your computer or mobile device. Important: disabling cookies on this Website may impair certain Website features.

In this cookie notice (“Cookies Notice”), we use the term Upriver Data (and “we”, “us” and “our”) to refer to Upriver Data Ltd. Our Privacy Policy is available at https://www.upriverdata.com/privacy-policy.

What is a cookie?

Cookies are computer files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies can then be sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are widely used in order to make websites work, or to work more efficiently, as well as to provide information to the owners of the website.

There are two broad categories of cookies:

First party cookies , served directly by us to your computer or mobile device.
Third party cookies , which are served by a third party on our behalf. We use third party cookies for functionality, performance, analytics, and other technologies. The third-party cookies are outside of our control. The third parties may, at any time, change their terms of service, purpose and use of cookies, etc. See below additional information on how to manage such cookies.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are “session cookies”, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are “permanent cookies”, meaning that they survive after your browser is closed. They can be used by websites to recognize your computer when you open your browser and browse the Internet again.

Web beacons

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are small graphics files that contain a unique identifier that enable us to recognize when someone has visited our Website. A tracking pixel is a hyperlink to a resource, usually an image file, embedded into a piece of content like a website or an email. This pixel usually fulfils no purpose related to the content itself; its sole purpose is to establish a communication by Upriver Data to the host of the pixel.

This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third party website, to improve website performance and to measure the success of email marketing campaigns.

How do we use cookies?

We use cookies to:

track traffic flow and patterns of travel in connection with our Website;
understand the total number of visitors to our Website on an ongoing basis and the types of internet browsers (e.g. Chrome, Firefox, Safari, or Internet Explorer) and operating systems (e.g. Windows or Mac) used by our visitors;
monitor the performance of our Website and to continually improve it;
customize and enhance your online experience.

What types of cookies do we use?

The types of cookies used by us in connection with the Website can be considered “essential Website cookies”, “functionality cookies”, “analytics and performance cookies”, “marketing”, and “other technologies”. We've set out some further information below, and the purposes of the cookies we set in the following table.

1. Cookies necessary for essential Website purposes

These cookies are essential to provide you with services available through this Website and to use some of its features, such as access to secure areas. Without these cookies we will not be able to provide services that you require, such as transactional pages and secure login accounts.

2. Performance / Analytics Cookies

We use performance/analytics cookies to analyze how the website is accessed, used, or is performing. We do this in order to provide you with a better user experience and to maintain, operate and continually improve the Website.

For example, these cookies allow us to:

Better understand our Website visitors so that we can improve how we present our content;
Collect information about Website visitors such as where they are located and what browsers they are using;
Test different design ideas for particular pages, such as our homepage;
Determine the number of unique users of the Website;
Improve the Website by measuring any errors that occur;
Conduct research and diagnostics to improve product offerings.

How to control or delete cookies?

You may have the right to decide whether to accept or reject cookies. When you access our Website, you are presented with a cookie consent mechanism that allows you to accept or reject cookies that are not essential cookies. You may also control cookies by setting your browser to turn off cookies as described further below. If you turn off cookies, web beacon and other technologies will still detect your visits to our Website; however, they will not be associated with information otherwise stored in cookies

As another way of controlling cookies, most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings and learn how to use them, please consult the “Help” function of your browser, or the documentation published online for your particular browser type and version. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Website.

The following pages have information on how to change your cookies settings for the different browsers:

If you use another browser, you can check if the procedure for your browser is mentioned in this explanatory website or here.

To opt out of being tracked by Google Analytics across all websites, visit here.

Third party websites’ cookies

When using our Website, you may be directed to other websites for such activities as viewing documentation, blogs and applications. These websites may use their own cookies. We do not have control over the placement of cookies by other websites you visit, even if you are directed to them from our Website.

Need more information?

If you would like to find out more about cookies and their use on the Internet, you may find the following link useful: All About Cookies

Contact us

If you have any questions or comments about this Cookies Notice, or privacy matters generally, please contact us via email at [email protected].